Creating Social Moments That Last...

Belle Social manages social media campaigns that focus on driving traffic to websites, engagement, following, and increasing revenue. Campaigns are a great way to amplify an event or time-sensitive initiative. Campaigns are game changing because there is a start to finish plan before we kick off. Need help getting started? Let Belle Social brainstorm campaign ideas with you! 

 

Coach 1K Campaign

Overview: The Coach 1K social campaign came ahead of Coach K's 1,000th winning making him the winningest NCAA DI Men's Basketball Head Coach. 

We created social graphics, videos, and a digital sign for fans to sign to say congratulations.  

Results: 

  • Garnered over 80 million impressions
  • Increased social following by 15% across platforms
  • Led the Atlantic Coast Conference in social media engagement

Campaign was led by Vykky who was an employee of the university.

2015 NCAA Title Run

Overview: From March 17th - April 6th, 2015, Duke University's men's basketball team competed in the NCAA tournament and won the 2015 national title over the University of Wisconsin-Madison. 

Results:

  • Set a department record of 325 million impressions, nearly 100 million more impressions than the previous tournament in its entirety
  • Set a department record by driving traffic to the department's website
  • Increased engagement by 82% on game day across social media platforms
  • Worked with the Empire State Building social team to coordinate lighting and content, that generated additional social conversation

Campaign was led by Vykky who was an employee of the university.

Blackout The Duck

Overview:  During the 2012 presidential elections the Oregon Ducks launched a mock campaign for their mascot, Puddles The Duck, to run for president. With an upcoming home contest against Oregon, the Sun Devil Athletics marketing director saw this as a great opportunity to drive ticket sales. Belle Social founder/owner, Vykky, also saw an opportunity to drive social engagement and revenue. Together, they created a series of "smear ad" videos, a customized website, and other social content questioning Puddles' credibility as a candidate. Oregon also got involved with response videos.

Results:

  • Set a season record for attendance, 71,000+, with home game attendance averaging around 56,835 for the season
  • Earned over 100,000 views on YouTube over the entire campaign (4 installments of videos)
  • The campaign was picked up and feature by news outlets, including ESPN SportsCenter
  • Increased following by 23% across social media platforms during the campaign's flight dates

Campaign was led by Vykky who was an employee of the university.

Love The Fork

Fans were directed to check in on Foursquare or Facebook to receive free queso and chips from a local sponsor.

Fans were directed to check in on Foursquare or Facebook to receive free queso and chips from a local sponsor.

Overview:  An exclusive social media campaign that rewarded fans for following Arizona State Sun Devils social media accounts. Free items and discounts by sponsors were offered, as well as special offers on game tickets for a variety of sports. 

Results:

  • Increased traffic to apparel website
  • Drove additional game ticket sales
  • Increased following across social media platforms

Campaign was led by Vykky who was an employee of the university.