Refresh Your Brand Digitally

In the same way we update our wardrobe, headshots, and logos, our social media profile and visual assets need a refresher as well. 

This image was the Facebook cover photo for over two years for Duke Athletics.

This image was the Facebook cover photo for over two years for Duke Athletics.

We updated the cover photo with a newer, bolder look. 

We updated the cover photo with a newer, bolder look. 

This is a game recap that took over an hour to update in a clunky photoshop file. 

This is a game recap that took over an hour to update in a clunky photoshop file. 

We worked with Team Infographics to deliver a more up to date look. They also have a template system that is user friendly and only took 10 minutes to create after each game. 

We worked with Team Infographics to deliver a more up to date look. They also have a template system that is user friendly and only took 10 minutes to create after each game. 

Overview: The social media presence of Duke's athletic department accounts looked dated. We needed to refresh the entire landscape. 

Results: We worked with Old Hat to revamp all of the accounts under the athletic department umbrella. We changed cover photos, profile pictures, and graphics. This also helped to free up countless hours since the graphics were now in a digital template. The change was received positively by fans. Read more about the project from Old Hat

Rebranding was led by Vykky who was an employee of the university.